Job ID:
47179
Summary
About the company
Geekhunter is hiring on behalf of our client, a company pioneering in the aquaculture industry.
Job Responsibilities
- Develop and implement data-driven marketing strategies that align with overall business objectives and sales targets.
- Articulate the company’s value proposition into clear, compelling messaging tailored to diverse customer segments.
- Define and execute go-to-market strategies for products and services across the full value chain.
- Partner closely with the Sales team to understand customer needs, pipeline dynamics, and revenue priorities.
- Design marketing initiatives that drive lead generation, conversion, and long-term customer retention.
- Align campaign goals, timelines, and KPIs with sales performance metrics to ensure measurable impact.
- Provide sales enablement tools—including pitch decks, product narratives, case studies, and value propositions—to strengthen commercial outcomes.
- Lead the planning and execution of integrated marketing campaigns across digital, content, events, and partnerships.
- Track and evaluate campaign performance using KPIs such as lead generation, conversion rates, CAC, and ROI.
- Continuously refine strategies based on performance insights, customer feedback, and market trends.
- Conduct market research, competitor benchmarking, and customer segmentation to inform strategy.
- Identify emerging opportunities and trends within aquaculture, seafood, and agri-based industries.
- Capture customer insights to enhance product positioning and strengthen sales effectiveness
- Collaborate with Product, Operations, and Commercial teams to ensure consistent messaging and seamless execution.
- Contribute to employer branding and corporate branding initiatives as needed.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related discipline; MBA or advanced degree preferred.
- 5–7+ years of experience in marketing strategy, ideally within B2B, FMCG, agri-business, or technology-driven industries.
- Demonstrated success working alongside Sales or Commercial teams to deliver measurable business outcomes.
- Proven ability to design strategic marketing plans and translate them into actionable execution.
- Strong understanding of sales funnel management and customer journey mapping.
- Analytical mindset with expertise in marketing metrics, dashboards, and performance optimization.
- Exceptional communication and storytelling skills, with experience managing cross-functional stakeholders.
- Familiarity with CRM systems, marketing automation tools, and analytics platforms is advantageous.
- Industry experience in aquaculture, agriculture, seafood, or supply chain operations is a significant asset.
- Proactive, collaborative, and results-oriented approach.
- Preferably based around Central Java.
Benefits
- Competitive Salary
- BPJS Ketenagakerjaan & Kesehatan
- THR
- Training Allowances
- Transport Allowances