Job title: Digital Sales Marketing Leader
Job type: Permanent
Industry: Education and Training
Location: WFO, Yogyakarta
Job ID: 43416

Job Description

About the company

Geekhunter is hiring on behalf of our client, a holding company with over five years of experience, specialising in the growth and development of multiple digital enterprises.

 

Job Responsibilities

  • Develop and execute multi-channel digital marketing campaigns (Meta Ads, Google Ads, TikTok, LinkedIn) to drive customer acquisition, engagement, and revenue growth.
  • Continuously refine paid media strategies, including budget management, audience segmentation, and A/B testing to maximize return on ad spend (ROAS).
  • Lead and mentor a cross-functional digital marketing team (content creators, PPC specialists, SEO analysts) to achieve performance goals such as CTR, CAC, and conversion rates.
  • Cultivate a culture of innovation, encouraging experimentation with new digital trends, including AI-driven advertising and influencer marketing.
  • Utilize analytics tools such as Google Analytics, HubSpot, and Mixpanel to assess market trends, optimize campaign strategies, and identify untapped digital opportunities.
  • Conduct competitive analysis to benchmark against industry leaders in SEO, social media, and email marketing.
  • Monitor and report on key marketing KPIs (ROAS, LTV, funnel drop-off rates, campaign ROI), ensuring data-driven decision-making.
  • Continuously refine campaign execution by adjusting budgets and optimizing ad sets based on performance insights.
  • Work closely with product teams to align marketing efforts with user journeys, improving landing pages and in-app messaging.
  • Partner with UX/UI designers to ensure seamless customer experiences across digital platforms.
  • Strategically manage digital ad budgets, ensuring optimal allocation for maximum impact.
  • Evaluate and implement marketing automation tools (Klaviyo, Zapier) to enhance efficiency and streamline workflows.

 

Job Requirements

  • Minimum 2 years of hands-on experience in performance marketing, digital advertising, or growth hacking (experience in IT or edutech is a plus).
  • Expertise in Meta Ads Manager, Google Ads, Google Analytics 4, and CRM platforms (Salesforce, HubSpot).
  • Proven track record in scaling campaigns profitably (demonstrated ability to improve ROAS, lower CAC, or achieve viral growth).
  • Strong understanding of SEO/SEM, email marketing, and social media algorithms.
  • Ability to interpret marketing metrics such as CTR, CPM, CPC, and attribution models (last-click, multi-touch).
  • Previous experience leading remote or hybrid teams.
  • Fluent in English (written and spoken) for professional communication.

 

Benefits

  • Competitive Salary
  • Insentive based on performance
  • THR
  • BPJS Ketenagakerjaan and BPJS Kesehatan
  • Additional Trainings